Post by account_disabled on Mar 9, 2024 11:04:04 GMT
Our loyal customer - every company has them - is the one who has weighed our strengths and weaknesses, drawn conclusions and deduced that working with us satisfies his needs: for every customer who finds a satisfying choice in us, there could be many others . If only they knew how much and how we could help them. We need an authentic narrative of who we are to reach our best audience, the one most similar to us. An exercise to find our uniqueness To bring an authentic presence of us online, let's ask ourselves what our distinctive elements are and what impact they have on the lives of our customers. In the book Telling Yourself Online (published by Hoepli) I suggest the "Why" technique: do you know that phase of a child's life in which he asks so many questions? It starts around 2-3 years old, when he begins to understand the world around him. Everything he encounters strikes his interest, amazes him.
He demands to know more. Dad, why is the apple red? It's red Greece Telegram Number Data because it's ripe. Why is she mature? Because she was in the tree, kissed by the sun. Why on the tree? Because that is his home. … The spiral of whys to which the child subjects the parent pushes the reasoning ever deeper. Asking ourselves why, the meaning, the consequences of our being a business leads us to find the truly differentiating traits. From them derive the benefits for the customer, the true advantage of dealing with us. Imagine you are a mosquito net maker and conversing with a child: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
I produce mosquito nets. Why do you produce them? To keep mosquitoes and insects out of your home. Why keep mosquitoes and insects out of the house? To protect the people who live there from a nuisance. Why protect people? So that they can live peacefully in their home. Why? So that they can dedicate themselves to the things they love to do most: reading a book, watching TV, or even just resting. Why? So that they are more rested, satisfied and happy. … A relevant principle emerges from this exercise and by now you will have grasped it: digging deeper we discover that people do not buy products or services, but the transformation that they bring to their lives.
He demands to know more. Dad, why is the apple red? It's red Greece Telegram Number Data because it's ripe. Why is she mature? Because she was in the tree, kissed by the sun. Why on the tree? Because that is his home. … The spiral of whys to which the child subjects the parent pushes the reasoning ever deeper. Asking ourselves why, the meaning, the consequences of our being a business leads us to find the truly differentiating traits. From them derive the benefits for the customer, the true advantage of dealing with us. Imagine you are a mosquito net maker and conversing with a child: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
I produce mosquito nets. Why do you produce them? To keep mosquitoes and insects out of your home. Why keep mosquitoes and insects out of the house? To protect the people who live there from a nuisance. Why protect people? So that they can live peacefully in their home. Why? So that they can dedicate themselves to the things they love to do most: reading a book, watching TV, or even just resting. Why? So that they are more rested, satisfied and happy. … A relevant principle emerges from this exercise and by now you will have grasped it: digging deeper we discover that people do not buy products or services, but the transformation that they bring to their lives.