Post by account_disabled on Dec 11, 2023 6:53:48 GMT
When you're a big brand, it's hard to plan for everything. You have tons of events and dates that pop up every year: Valentine’s Day, Presidents' Day weekend in February - the list goes on.
The best way to be prepared is by pre-planning (or even better yet, preparing content well before publication) with a blog content calendar.
For instance, you can block off dates when key Industry Email List events and holidays will take place. From here, you can create theme-based content on those days in celebration of the upcoming events. Doing so allows you to piggyback on these events and generate more interest in your brand through your blog.
Events can also be your inroad to guest posts, where you create a post for another organization that demonstrates your expertise, attracts new people to your brand, and helps with building links to your site. It goes without saying that this tactic works only with quality guest posts.
Effectively Track Your Performance
It's one thing to check Google Analytics and monitor the performance of your blog posts. It's another to use analytics tools in conjunction with your content calendar.
Since a blogging calendar allows you to strategize for your content development plan, you can analyze your blog's performance as a whole and not just by checking how the posts fared individually or for which keywords they ranked for.
And you can ensure your blog content is keeping up with your competitors by checking their backlinks and amending your content plan to stay ahead of them.
Both of these steps are vital because a blog must be greater than the sum of its part to succeed. And if all posts are firing on all cylinders thanks to your content calendar and the strategy behind it, so will your blog.
The best way to be prepared is by pre-planning (or even better yet, preparing content well before publication) with a blog content calendar.
For instance, you can block off dates when key Industry Email List events and holidays will take place. From here, you can create theme-based content on those days in celebration of the upcoming events. Doing so allows you to piggyback on these events and generate more interest in your brand through your blog.
Events can also be your inroad to guest posts, where you create a post for another organization that demonstrates your expertise, attracts new people to your brand, and helps with building links to your site. It goes without saying that this tactic works only with quality guest posts.
Effectively Track Your Performance
It's one thing to check Google Analytics and monitor the performance of your blog posts. It's another to use analytics tools in conjunction with your content calendar.
Since a blogging calendar allows you to strategize for your content development plan, you can analyze your blog's performance as a whole and not just by checking how the posts fared individually or for which keywords they ranked for.
And you can ensure your blog content is keeping up with your competitors by checking their backlinks and amending your content plan to stay ahead of them.
Both of these steps are vital because a blog must be greater than the sum of its part to succeed. And if all posts are firing on all cylinders thanks to your content calendar and the strategy behind it, so will your blog.