Post by account_disabled on Dec 20, 2023 7:14:59 GMT
A way to recover this information which today is worth gold. This has nothing to do with the free information obtained with Google tools ( trends or the keyword planning tool , Answer the public , ubersuggest and Co). A BtoB manager complained a few months ago on LinkedIn that professionals were not interested enough in one of his specialties. His company, on the back of his agency, has implemented a market education strategy to make the importance of the subject understood. Problem is, it's just a question of semantics. There is a significant demand in the market for the service in question. The strategy deployed online simply does not allow this company to reach its target on the subject.
The response provided by the company, with professionals who “know their sector” is Email Data profoundly out of step with market practices. Consequence: despite its heavy investments, the company can only hope to reach 1.67% of its market. For a simple question of semantics, and for having thought too much about knowing your customers (186 times more efficient without 1€ more ). I also met a prospect who found himself investing to reach a potential target of 10 visitors per year when he could have (with an extremely simple change and the same investment) reached a target of 760 people per month. It therefore only reached 0.11% of its target.
And I'm not talking about the upcoming emergence of voice search. In a few years it will probably be the majority. Today, it's the first page that counts. Tomorrow it will be the first 3 results, according to Olivier Andrieu , one of the main search references in France. Why does he say this? According to the studies he conducts, the “vocal” result always comes from one of the first 3 SEO results. Conclusion In terms of service provider / agency / consultancy on digital subjects, you can find any type of operation and approach. Whether for SEO, ads, social networks, site development, lead generation... the offer is wide and not necessarily easy to decode for the uninitiated.
The response provided by the company, with professionals who “know their sector” is Email Data profoundly out of step with market practices. Consequence: despite its heavy investments, the company can only hope to reach 1.67% of its market. For a simple question of semantics, and for having thought too much about knowing your customers (186 times more efficient without 1€ more ). I also met a prospect who found himself investing to reach a potential target of 10 visitors per year when he could have (with an extremely simple change and the same investment) reached a target of 760 people per month. It therefore only reached 0.11% of its target.
And I'm not talking about the upcoming emergence of voice search. In a few years it will probably be the majority. Today, it's the first page that counts. Tomorrow it will be the first 3 results, according to Olivier Andrieu , one of the main search references in France. Why does he say this? According to the studies he conducts, the “vocal” result always comes from one of the first 3 SEO results. Conclusion In terms of service provider / agency / consultancy on digital subjects, you can find any type of operation and approach. Whether for SEO, ads, social networks, site development, lead generation... the offer is wide and not necessarily easy to decode for the uninitiated.